The French Dispatch Newsletter
The Campaign Started With Online Ads Across Publications and Social Media Sending People To The Website To Subscribe. Where upon they would recive a welcome email from a character in the film.
This campaign was an absolute joy to work on. We saw it as a mission to rescue people fro their locked-in worlds and give them something to look forward to every week.
This music video was one of the super fun exclusive bits of content launched by the newsletter.
Covid was upon us and we wanted to pull the Wes Anderson fans together and build a community around the film before the film even opened in theaters.
Inspired by email newsletters from publications like THE NEW YORKER the newsletter delivered exclusive content to subscribers weekly, written from the point of view from the characters from the film.
The campaign was a huge success, with over I,000,000 subscribers, breaking all email campaign metrics, and energizing the Fan Base building a crescendo to the films opening.
